September 13, 2012

XConnect: How social media aids independent film-making

Viral market
ing, social media and crowd-sourced funding. All these terms are important in the area of independent film-making. Currently, our city (Toronto) is knee deep in glitter and glitz as the Toronto International Film Festival has taken over. Therefore, we thought it would be relevant to chat with industry insiders on how they use social media and crowd-sourced funding to both finish their project as well as promote it. And we also ask about viral marketing: Are kittens really the secret?



Small biz acquisition as a tech talent raid strategy

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