WebPal: Apple’s cloud problems
WebPal: Apple’s cloud problems
Apple services are often deemed to be at the top of the IT game, but their solid reputation has been shaken in the past week. The company has recently been focusing on providing their customers with a cloud service, called iCloud, which aggregates all your music, movies, TV shows and other content on the cloud so you can access it from your various devices. Despite claims by the company that security is their top concern for customers, there was a serious security breach for one customer.
, which allowed hackers to use the Find My Mac and Find My iPhone features to remotely wipe his iPhone, iPad and Macbook Air. Apparantly, the hackers were able to gain access by giving Mat’s name, address and the last four digits of his credit card, which they obtained from Amazon. The company admitted that “internal policies were not followed completely,†and they are “reviewing all of our processes†related to the incident. The best advice for avoiding a problem like this is to create unique passwords for all your accounts. WebPal is cognizant of your concerns relating to cloud security and thus.
By controlling who has access to your content management database and what kind of permissions they have, you know who will be accessing your content and when.
Meanwhile,  may give Apple a run for their money. Not only is it compatible with a wider range of devices, but premium customers can import and store up to 250,000 songs for an annual fee of $24.99; the iTunes service costs the same for access to 25 000 songs. The cloud is a prominent service offering and Apple will need to step up their game to meet the demand from consumers.
WebPal has been a  that helped many organizations organize, share and track their content. WebPal is now offering the WebPal Cloud Content Server as a platform to  in a secure cloud server environment. WebPal Cloud Server offers both online document management and cloud content management.
August 18, 2012
August 16, 2012
Spongelab Interactive brings gaming to classrooms
Spongelab is
a group of scientists, teachers, animators, artists, and programmers passionate about science education. They believe that cutting-edge technology and stunning interactive media should be available to everyone, regardless of fiscal constraints.
Ottawa tech acceletor stumbled on early-stage financing – OCRI chief 
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The worst marketing sin
Imagine you want to go to New York. And New York is a five-hour drive away. You start out on a certain route but after two hours, you haven’t reached New York yet. So you conclude that the route you’re on isn’t the right one and you change routes. An hour later, you’re still not in New York, so you change routes again. After yet another hour, you’re still not in New York, so you change routes again. And then you run out of gas. So you abandon your trip to New York; indeed, you begin to wonder whether New York ever really existed or whether there was any way at all that you could get there from where you were.
Nobody in their right minds would try to get to New York this way. Or come to those conclusions about getting to New York if their efforts failed.
But far too many technology companies try to get to market exactly this way, and it’s the worst marketing sin they could commit. Starting and then changing approaches on a whim before pulling the plug entirely is a more grievous sin than not doing any marketing at all. At least if companies spend no money at all, they will not have wasted resources in their ill-fated venture. But when they start and then stop, not only is the venture just as ill-fated but they will have squandered their money or that of their investors.
Usually, the decision to keep trying different routes is born of marketing ignorance. If New York is a metaphor for where your customers are, then no intelligent traveller would try to get there without first having plotted a route and been certain of how long it would take and how much gas would be required to complete the trip. In marketing terms, this trip-planning is called a strategy.
Twice in the recent past, though, I have witnessed companies that had effective marketing strategies choose to put their entire marketing programs on hold when cash became a little tight. In both cases, no significant cuts were made to any other function within these companies; marketing and marketing alone bore the entire brunt of their belt-tightening exercises. And so they left themselves stranded, halfway down the road to revenue. Tragic.
What can we as marketers do to help ensure this doesn’t happen at the companies with which we work?
Well, for starters, draw a bloody good map.
An effective marketing strategy makes certain, in the first instance, that the destination is the right one and that your company has the ability to actually reach it and to succeed when it gets there. That is, the strategy has figured out who your customers are, where they live, and what it is that you have to offer. The strategy is then clear about how the selected tactics are going to get the job done, how long it’s going to take and how much it’s going to cost. To avoid constant plaintive executive wailing of “Are we there yet?â€, a good strategy builds in clear milestones that let folks know exactly how far you’ve come and how much farther you need to go.
My favourite quote attributed to Napoleon Bonaparte is, “If you start to take Vienna, take Vienna.†Stouter marketing counsel would be difficult to find.
is an associated team of seasoned practitioners of a number of different marketing disciplines, all of whom share a passion for technology and a proven record of driving revenue growth in markets across the globe. We work with B2B technology companies of all sizes and at every life stage and can engage as individuals or as a full team to provide quick counsel, a complete marketing strategy or the ongoing hands-on input of a virtual chief marketing officer.Â
Samsung x830 front lens white The mobile ‘push’
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August 15, 2012
Startup TO: Isn’t it time you got a cut of the deal?
Imagine if A
bercrombie & Fitch paid you money every single time you wore a t-shirt with their brand strewed on the front? Maybe one day it’ll get to that point, but for now you can make a cut by sharing awesome events and promotions with your friends and rolodex.
Cut your roaming fees with Skype WiFi
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August 14, 2012
Don Drummond on productivity
The major fl
aw in the debate is that it fails to accommodate the reality of branch plant economics. In particular, it fails to recognize that in a branch plant, the selling price for a product or service is typically dictated by a parent company and has more to do with where it wants to leave profits around the world than with external market forces.
Bookmark php What your business can learn from Chilean wine
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August 11, 2012
Rdigitalife: Robots and the artistic evolution of human life
How are robo
ts changing the technological, social, and artistic evolution of human life? Assistant professor, actor, and robot acting coach Matthew Gray weighs in. Matthew Gray is not your average acting teacher. Inspired by the classics, and a desire to adapt those stories for the modern age, he's working with a unique set of actors: robots.
NFC the next big thing? Do it right – embed privacy from the start
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August 10, 2012
Phishing is not an Olympic sport
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August 09, 2012
When the disruptive get disrupted
No one wants
to be disrupted, and often when faced with the possibility of radical change or even extinction, companies and industries scramble to catch up – and often it’s not pretty. RIM for example, continues to play catch up in both the cell phone market and the tablet market, last week unveiling the 4G/LTE version of the Playbook years after its initial dismal launch to a largely uncaring market.
Who’s doing due diligence on the Dragons?
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August 08, 2012
Waterloo will be razed by RIM’s funeral pyre
Let me be cl
ear. RIM did not make Waterloo; Waterloo made RIM. And in the years since RIM was spawned, Waterloo has built a massive and growing nurturing infrastructure that is kicking out additional technology companies at the pace of more than one every day.
The New iPad misses opportunity to woo creators
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August 06, 2012
The 3 Features Of A Successful Crowdfunded Project
For those wh
o might not know, RocketHub is known as “The World’s Funding Machineâ€. The company has been featured in the Wall Street Journal, The New York Times, NPR, Wired, Nature, The Economist, CNN, The Washington Post, ABC News, USA Today, and now XConnectTO, while helping thousands of funding campaigns raise millions of dollars globally.
Htc ac a310 rca audio out cable Osfoora HD winners!
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Rdigitalife: The Singularity Is Near
Ray Kurzweil
, who Time Magazine has called the rightful heir to Thomas Edison, says, "We're stuck with unfortunate terminology: artificial intelligence implies its not real intelligence, but it is real intelligence and ultimately it will fully match and exceed human intelligence and we'll put it inside ourselves to make ourselves smarter."
A new twist on shortened URLs as spam carriers
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August 05, 2012
Communitech digital media entrepreneur also a country music sensation
Chapplain at
tended the Canadian Digital Media Network (CDMN) Canada 3.0 in Stratford, Ontario as both a performer and an entrepreneur. She had an enviable startup experience. During the digital media conference she launched her new website, recorded a promotional video, pitched her business at the Road to Banff Pitch-Off event, opened for Canadian rock icon Kim Mitchell, and then closed $25,000 in funding from accredited investors. The investment will allow Chapplain to focus on music full-time. She’s now writing songs daily instead of brewing coffee, and is working with industry pros on her second studio album.
Will BlackBerry users get BBM 6′s message
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August 04, 2012
‘Why Klout is broken’ with Jugnoo’s Danny Brown
Danny Brown
is one of the most respected marketing and social media professionals in North America. Currently, Danny is the VP of Partner Strategy with Jugnoo.com. In this episode, Karim Kanji and Danny Brown chat about Klout.com.
Making waves in radio and television
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Will the 2012 Olympics set new surveillance records?
Never in the
history of the Olympics has there been a more publicized series of security blunders before the actual event. People on terrorism watch lists are waved through airport security, contractors unable to hire qualified security personnel, busloads of Olympians temporarily lost in London and a general public malaise about the whole thing are now permeating the [...]
Finally, some statistics on the impact of cybercrime in Canada!
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August 03, 2012
Entrepreneurs need (and deserve) to take vacation too
SoJo is at a
really good place now: We've officially launched our public site and now get to do the fun stuff of reaching out to users, building our brand and making SoJo known. In parallel, I will now focus my energies on conceptualizing and developing SoJo's next product. Going back to a clean slate and imagining possibilities is exciting and exhilarating. That being said, this next phase of growth with be equally challenging and I'm ready for what lies ahead.
Wind Mobile rolls out slowest 4G network in Canada yet
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Rdigitalife: Is ‘robot evolution’ humanity’s next phase?
Technology i
s advancing at rapid pace, and along with it so is the pace of our lives. We're living in the upgrade era, the age of more, bigger, better, faster, and according to the law of exponential growth, the next 20 years are set to bring about a wave of innovation that forever changes what it means to be human.
Bookmark php Taking privacy mobile: Embedding the principles of Privacy by Design
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August 02, 2012
Where is Ottawa’s International Startup Festival?
In other wor
ds, this esteemed speaker from down south was telling his audience, “stop screwing around in this backwater called Ottawa and go where there’s real action." There is certainly some truth in what he said. On the other hand, my first response (which I kept to myself), was “Bulls**t!†If we subscribe to that school of thought, we might as well hammer the final nails in this city’s economic coffin and be done with it. If Radian 6 could build a compelling value proposition from a home base on Canada’s east coast and still maintain that Canadian HQ even after its merger with Salesforce.com, then world-class companies can certainly be built from Ottawa.
Griffin gb01741 outfit ice blue for iphone 4 Get 100 per cent tax write-off on computer purchases
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Have the feds finally found the right way to back winners?
Recently, si
x Ottawa-Gatineau technology companies were awarded contracts through Public Works’ Canadian Innovation Commercialization Program (CICP), ranging in value from $71,500 to $565,000. Four other local firms had already secured contracts through the program since its launch in 2010, in addition to a host of others across Canada. Public Works describes the program as “connecting Canadian companies with federal departments and agencies that have a need for innovative products and services. By selling to the federal government, businesses can demonstrate the value of their products and services, and potentially generate future sales to non-federal customers.â€
Business Software Alliance’s latest weird argument for stronger IP laws
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August 01, 2012
Steve Jobs’ ‘last dying breath’ echoes too loudly for Android
If manufactu
rers are forced to stop making Android phones, the late Apple CEO Steve Jobs will have achieved his ultimate goal. Jobs had publicly expressed his feelings about Android, referring to it as a stolen product. He is quoted to have said that, "I will spend my last dying breath if I need to, and I will spend every penny of Apple's $40 billion in the bank, to right this wrong...I’m going to destroy Android…I’m willing to go thermonuclear war on this."
Ottawa tech acceletor stumbled on early-stage financing – OCRI chief
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