What can ‘Call me maybe’ memes teach us about cultural genetics?

erful pop-hit Call Me Maybe by Carly Rae Jepsen. If you have an Internet connection and either eyeballs or ears, then you’re probably familiar with the song’s chorus: “Hey, I just met you and this is crazy. But here’s my number, so call me maybe?” That has been adapted by countless bloggers and social media enthusiasts with a deeply ingrained need to demonstrate their cleverness. Some more modest meme-spreaders will be content with merely posting the text of their re-write. Other, more needy types, will insist in creating a JPEG image with the re-hashed lyrics imprinted, because they know images are totally where it’s at with social media posts right now.



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