October 16, 2012
Mitch Joel on why marketing is everything
The ITBusiness.ca story we’re still waiting to tell
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By Alexandra
Reid In this podcast, originally created for IABC’s The Voice, I explore the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first [...] The ITBusiness.ca story we’re still waiting to tell
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