Summary Box: Google’s mobile ad feud with Apple

CHANGING THE RULES: Google thinks Apple is imposing new bookmark php restrictions that could hobble its ability to sell and place ads on the iPhone, iPad and iPod Touch.

THE POSSIBLE FALLOUT: AdMob, a mobile ad service recently acquired by Google for $750 million, says Apple’s changes will stifle competition and reduce revenue for developers of applications on the iPhone and iPad.

THE TENSION: Apple tried bookmark php to buy AdMob before getting trumped by Google last fall. That was the latest bit of bad blood between Google and Apple, one-time allies whose relationship has deteriorated as they have increasingly clashed in the mobile device market.

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