What did the Mac do to deserve this? Lately it seems as if Apple management is giving its Macintosh platform short shrift, instead favoring its younger, sexier mobile devices, also known as the iPhone, iPad, and iPod touch.

The latest affront occurred Monday during Steve Jobs' Worldwide Developer Conference (WWDC) keynote... he failed to mention that Apple was also launching Safari 5, the latest version of the company's Web browser that comes with every Mac.....

Feel the burn, Mac developers.... Apple is a 'mobile devices company.' Jobs' team has made it perfectly clear in shareholder and analyst meetings.... While that strategy may include the MacBook laptop, the Mac desktop is definitely the odd device out.... Does the Mac have a future?

Is Apple ignoring its signature line of computers and laptops? Yup.

Dear Macintosh,

I hate to tell you this, but my guess is you ve probably been sensing it already. I don't know any good way to say it so let me just be blunt: You ve been dropped. Dumped. It s over.....

The future of Apple is no longer centered around the Macintosh. You Mac guys just got kicked to the curb, relegated to the steaming dung heap of the past.....

Updated Apple's Safari 5 has been out for just one day, but as is usual with integer-level upgrades, users are already reporting niggles, nuisances, and no-goes.

Steve Jobs didn't get around to mentioning Safari 5 in his WWDC keynote last night, but it rolled out anyway shortly after he finished up, and today publishers throughout the world are surely beginning to wonder, 'hang on, what's this Reader thing?'

Safari 5 has a nice little button next to the URL that effectively kills the ads, strips off the site's branding and presents the text in nicely-formatted book-style pages.

Apple Safari's new "make web go away" button is based on an open source project distributed under the Apache 2 license.

The Safari Reader, which debuted yesterday with version 5 of the Apple browser, is built using the source code for Readability, an Apache project from Arc90 Labs....

Apple does include a nod to Readability in its Safari acknowledgments (Help > Acknowledgments), but true to form, it never said a word to Arc90 or anyone else.....

Steve Jobs gave his usual keynote address at WWDC today. The iPhone took center stage, as expected. But there was another announcement that web publishers should take note of and should dread: Safari 5.

The release of Safari 5 does not bode well for web publishers. Specifically, the inclusion of a feature called Safari Reader may ultimately prove financially devastating for many web publishers....

Apple has essentially destroyed the web publishing model completely with the release of Safari 5. This is the equivalent of dropping a nuclear bomb on the entire web economy. It's a weapon of potential mass destruction for web publishers....

We all know that Apple is an arrogant company. They've proven it many times in the past. And I say this as someone that owns an iPad, iPhone, iMac, etc. I'm not an Apple basher. But this really takes the cake......

The just-released Safari 5 promises faster performance, better adherence to HTML 5 standards and a few other goodies. But a nifty feature in Safari Reader also takes dead aim at online publishers, who could see significant revenue losses if Safari ever becomes popular.....a relatively small number of people use Safari compared to other browsers. But if that ever changes and Safari Reader becomes popular, it may spell very bad news for any Web site looking for revenue.

Apple s Safari 5 for Mac and Windows is here. It s familiar, lean, clean, and fast. Oh, and it s ready for extensions. What are extensions? Why should Safari users care?

Software developers can create Apple blessed and approved extensions think of them as add on utilities that perform any number of functions that run in a secure sandbox....

One year from now the extensions for Safari are likely to number in the hundreds.

One of the most important features of Safari 5 is support for extensions: it s what Safari users had been wanting for a very long time, and it s a big deal. It s a big deal for users who want to customize their browser the way they want, it s a huge deal for developers who may start to charge for full-featured extensions in the future. Just think about Twitter clients or RSS apps living inside the browser.

Safari 5 has been available for 12 hours now, and some developers have already released their first extensions. Obviously these extensions are far from being complete and full-featured , but still it s worth taking a look at them, as they re giving us a glimpse at what devs might offer in a few weeks.....

Apple Safari has become the first major browser to be purged of one of the web's longest-running privacy defects: The ability for any site owner to effortlessly steal a complete copy of your recent browsing history.

At last week s All Things Digital conference, sponsored by the Wall Street Journal, both Steve Jobs and Steve Ballmer were front and center, on different days. Unlike that famous joint appearance between Jobs and Bill Gates, the sponsors of this year s event opted for separate sessions. Or maybe Jobs and Ballmer wanted it that way.