Time for a social media reality check, kids.  

The myth: All companies are happily, constantly tweeting, posting and linking up a storm on , to their hearts’ delight and their bottom lines’ benefit.  

The truth: … not so much.  

The reality, based on a few new studies and a roomful of collective gaspers (I’ll get to them later), is that many either still haven’t jumped wholeheartedly onto the social media train – or the ones that have are struggling with how to use, manage and afford it.   

Exhibit A: a surprising 49 per cent – yes, that’s half – of SMBs who responded to our ITB/Dell State of the Canadian SMB survey last year said they weren’t even using social media at all in their businesses. When we asked them why in , the top reason (cited by 35 per cent) was lack of time and resources. Another 16 per cent say they figure it’s just not worth investing in.  



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