Pitch perfect: Startups should focus on problems, not platforms

e such pitch that failed to get him into Y Combinator, Rocketr CEO Andrew Peek wrote a (not so new but fascinating) blog post urging pitching businesses to “Lay it on thick. Tell a story. Get them to empathize.” Indeed, while you may love your innovative solution with all your heart, telling your audience about the tech won’t necessarily make them care.



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