By Andrew Berthoff

I recently purchased new shoes online. I like to support local companies, and I always look for things distinct, so I returned to shop at . I don’t often buy shoes, but always enjoy checking out the unique styles – flamboyant or relatively conservative – that this Canadian shoemaker offers.

Shopping online is generally an anonymous experience – call it soulless (as my late used to say, “No pun intended”? Why not?!). With most online shopping sites, the transaction comprises a pre-formatted e-mail confirmation of the purchase and, then, maybe a week later, the arrival of the goods in a plain box with no personalization, no comment, and no thanks for your business.



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