by Ann Cavoukian 

I am becoming increasingly concerned about the lack of understanding of a key privacy issue – the ease of data linkages in an ever-increasingly online world, that renders otherwise non-identifiable information, identifiable.   

New analytic tools and algorithms now make it possible, not only to link a number with an identifiable individual, but also to combine information from multiple sources, ultimately creating a detailed personal profile of a personally-identifiable individual.  

In this information age, people are sharing personal information about themselves in new ways, including through personal blogs and social networking sites. Imagine a scenario where your “anonymous” comments on a newspaper website or in an online chat forum could be tracked back to you personally, simply by linking your IP address and browser data across multiple platforms.  



SMBs actually hate social media

Posted by: pybadyfyto at 11:22 AM | No Comments | Add Comment
Post contains 150 words, total size 2 kb.