by Monica Goyal

Rather than accept the $100-200 settlement offered from a class action suit against Honda, Heather Peters decided to sue Honda in Small Claims Court for $10,000.

She claims that the Honda Civic Hybrid she purchased did not achieve the full 50 miles per gallon that was advertised. Instead, it got more like 30 miles per gallon – and she’s not alone. Hundreds of other Honda owners are making similar claims. There are several things that make this case quite interesting:

1. This case has totally gone viral. Peters has been featured on CNN and Fox News, and in the Washington Post and New York Times. She has been discussed on Twitter and has generated a lot of bad publicity for Honda. How did she do it, by leveraging the Internet, visit her site , and social media.

 



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