January 18, 2013

Car buyers chose function over flash in auto Web sites

What makes a
great auto maker Web site? Flashy car pictures? Videos of speeding cars or SUVs truckin’ along mud covered rought roads? Hardly. According a recent survey conducted by J.D. Power and Associates Canada. The survey company found a definite link between online experience satisfcation and people heading to the auto showrooms for a test drive. However, [...]





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